The Profile:

Can someone else cut and paste what you wrote and put it on their resume? If the answer is yes, then it’s time to re-write your resume. A resume is a marketing tool. The #1 goal of a resume is to get an employer to call you and schedule an interview. Employers are looking at hundreds of resumes — so how do you get yours noticed? If it has the same generic wording as everyone else, it will most likely go to the trashcan. Your profile should grab the reader’s attention and compel them to keep reading. Showcase what you bring to the table and highlight your unique value. Employers want to know very specifically what you can do for them.